Areas of Expertise

Experiential Design
Integrated Marketing
Marketing Strategy
Brand Experience
Event Management
Community Marketing

I’m a marketing strategist for global consumer brands. I specialize in experiential marketing, helping to accelerate growth by building brand equity and preference. I achieve this by engaging the five senses through high-touch events, multimedia pinnacle expressions, and IRL activations. I act as a strategic connector between creatives and business objectives, helping to direct and develop brand identity in innovative and unexpected ways.

I have extensive experience in the natural health and wellness industry, having worked for market-leading brands in the aromatherapy and organic food spaces.

I seek out projects that are aligned with my personal values and am most excited to partner with brands that are emerging leaders in my most-loved areas of interest: food, hospitality, sustainability, and health. If you’re looking to delight your customers and breathe new life into your brand, let’s work together.

Email
hello@alexandralam.ca

Phone
(604) 617-2138

FAQs

Is experiential marketing right for my brand?

I’m most excited about developing and executing experiential marketing strategies and programs for consumer brands that offer a physical product. If your product offering inherently engages any of the five senses, your brand may have built-in strengths and opportunities with which to excel at experiential marketing.

How can we work together?

I can create an experiential marketing strategy or program for your brand from ideation all the way through execution, or enrich an existing project or campaign by working directly with your teams. Hit Get In Touch above to share a little bit about your brand, priorities and objectives, and I’ll reach out to you in 1-2 business days with some thought-starters and next steps.