An outdoor ‘wellness garden’ and pop-up store at Wanderlust’s largest yoga festival.

Squaw Valley, CA
July 2016

Sponsored 10x20’ outdoor footprint in Kula Marketplace serving 50k festival attendees. Half relaxation and recovery ‘wellness garden’ lounge with complimentary hands-on aromatherapy treatments, half pop-up shop grossing over USD$11k in sales over four days. This activation was replicated at the Wanderlust Whistler festival.

Branded interactive Snapchat geofilter drove digital engagement and discovery.