Influencer dessert tasting for the launch of Love Crunch’s new Espresso Vanilla Cream granola.

Boston, MA
Feb 2020

Following a weeklong experiential media tour at Bustle, Nylon, Thrillist, Refinery 29 and Vice Media in New York City, Love Crunch invited 30 influencers to an intimate dessert tasting event in Boston’s trendy SoWa district to experience the launch of their newest granola, Espresso Vanilla Cream.

Inspired by the Italian affogato, this granola’s inclusions of fair trade espresso, black cocoa, vanilla, and Italian white chocolate were highlighted in a deconstructed dessert tasting featuring locally sourced treats from Boston’s North End, a gastronomic destination known for its Italian heritage and influence. The evening culminated with guests mingling over made-to-order Love Crunch affogatos, with freshly pulled espresso poured over scoops of organic vanilla bean gelato, and topped with Love Crunch Espresso Vanilla Cream granola.

DSC00252.jpg
DSC00344.jpg
DSC00401.jpg
DSC00262.jpg
DSC00756.jpg
DSC00703.jpg
DSC00750.jpg
DSC00670.jpg
DSC00782.jpg
DSC00309.jpg
DSC00801.jpg
DSC01068.jpg
DSC01043.jpg
DSC00945.jpg
DSC00996.jpg
DSC00123.jpg

Deliverables

 

Event Concepting, Ideation, Execution

Creative Briefing: Graphic Design, Spatial Design

Copywriting

Product Integration

Staffing, Vendor & Venue Selection

Menu Development & Sourcing

Partnerships: F&B

On-Site Team Briefing and Training

Previous

Product Launch PR Mailers
Next

Saje x lululemon residency